Workbook for 'How to Market Your Book'

How to Market Your Book Workbook

BIG congratulations on purchasing my book How to Market Your Book!

To help you take action on each step required to complete your book, I have designed this simple workbook for you to complete as you go along.

If you should need further assistance, please book a 2 month mentoring program online at my website. Because you have purchased my book, add the code ‘MARKETING’ and you will receive a special one off discount of $200 valid until the 10th of January 2018.

Best of luck with your marketing—I look forward to hearing from you and also seeing your book out there shining brightly!

Remember this is marketing workbook is an organic draft plan in progress and will change and evolve as read through the book. Jotting down and remembering your thoughts and flashes of brilliance that you have while reading How to Market Your Book will help you no end in selling LOADS of books!

Best wishes and happy marketing!
Rachael

 

How to Market Your Book Workbook

 

CHAPTER 1

I WILL BE RELEASING MY BOOK IN THE MONTH OF ……………………

MY BOOK LAUNCH IDEAS ARE;

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MY TARGET AUDIENCE IS;

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MY BRANDING THOUGHTS ARE;

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CHAPTER 2 

CHECKLIST 

  • I have decided to self-publish

or

  • I have decided to publish

If self-publishing…

  • I have contacted a distribution company or already have one

If publishing…

  • I have sent a publishing proposal to my publisher of choice

  

CHAPTER 3

MY WEBSITE NEEDS THE FOLLOWING PAGES AND FUNCTIONALITY;

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CHECKLIST

  • I have added my SEO to my website
  • I have my operational systems in place, ready and working

 

I HAVE SCHEDULED MARKETING INTO MY CALENDAR AND WILL IMPLEMENT ON THESE DAYS AND TIMES… 

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CHAPTER 4

CHECKLIST

  • I have prepared my AIS
  • I have written my media release

 

I WILL MARKET TO THESE MEDIA OUTLETS;

 

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  • I have scheduled in time to follow up on my media release
  • I have put a system in place to track my marketing activities 

 

CHAPTER 5

THE SOCIAL MEDIA NETWORKS I WILL MARKET TO ARE;

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CHAPTER 6

Complete the following marketing calendars when you read through How to Market Your Book. You can copy and paste this calendar into an excel spreadsheet or transfer it onto a white board as well.

  

12 Month Offline Calendar

Month

Theme

Target

Activity

Outcome

January

 

 

 

 

 

 

February

 

 

 

 

 

 

March

 

 

 

 

 

 

April

 

 

 

 

 

 

May

 

 

 

 

 

 

June

 

 

 

 

 

 

July

 

 

 

 

 

 

August

 

 

 

 

 

 

September

 

 

 

 

 

 

October

 

 

 

 

 

 

November

 

 

 

 

 

 

December

 

 

 

 

 

 

 

 

12 Month Online Calendar

Month

Theme

Target

Activity

Outcome

January

 

 

 

 

 

 

February

 

 

 

 

 

 

March

 

 

 

 

 

 

April

 

 

 

 

 

 

May

 

 

 

 

 

 

June

 

 

 

 

 

 

July

 

 

 

 

 

 

August

 

 

 

 

 

 

September

 

 

 

 

 

 

October

 

 

 

 

 

 

November

 

 

 

 

 

 

December

 

 

 

 

 

 

 

CHAPTER 7

MY BOOK REVIEWERS LIST;

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I WILL SEND PROMOTIONAL COPIES TO;

 

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MY IDEAS FOR A BOOK TRAILER ARE;

 

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CHAPTER 8

BOOK FAIRS, EXPOS, NETWORKING AND OTHER EVENTS I WILL ATTEND TO SHOWCASE MY BOOK ARE;

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MY IDEAS FOR MY OWN EVENTS ARE;

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MY SPEAKING PLAN IS;

 

Positioning

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Acknowledgement

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Introduction

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Talk Overview

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Body of talk

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My close

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Thank You

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CHAPTER 9

MY PROMOTIONAL MARKETING WILL INCLUDE;

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MY ARTICLES IDEAS;

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LEAD MAGNET IDEAS;

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CHAPTER 11

MY POST AND YOU TUBE VIDEO IDEAS ARE;

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